The first edition of Time to Watches was held last year culminating in a smashing 4’500 visitors over the course of 4 days. In 2022, the event brought together exhibiting watch brands after the worldwide hiatus, organized a cultural Talks programme tackling the main challenges of the industry, and gave the stage to talented young watchmakers.
Organized by Christian Wipfli - longtime Geneva-based trade show planner, watch aficionado - and his expert staff, Time to Watches returns as a rich, diversified, and accessible event offering a creative, and cool space for independent brands where creativity will be key. Focused on encounters and exchanges, Time to Watches 2023 aims to bring watch brands closer to the general public. Historical watches, newcomer watch brands, fashion watches, CPO (Certified Pre-Owned), connected watches, each visitor will find at Time to Watches its favorite brand and watch. Because of its richness, diversity, creativity and innovation, watchmaking can convey unique emotions, generating real favorites and captivating everyone.
In 2022, Swiss watch exports experienced a growth of 11.4% meaning 24.8 billion francs, thus setting a new record. Watchmaking and watch brands have never been so desirable, boosted by practices such as the retailization, e-commerce, certified pre-owned collections, and a younger and ever more international generation of customers. Watchmaking creation has never been so rich and abundant without, however, being able to meet the market demand for certain iconic pieces. Watch brands therefore need more than ever to set a close relationship with their established and potential customer-base. This is the role of an event like Time to Watches: to allow everyone to come and discover, meet, and discuss with all the players in watchmaking, but also and above all to come and try, understand, dream, and of course buy their latest creations and collections.
Time to Watches was designed to allow brands and independent watchmakers to come and meet their customers of today, but especially the buyers of tomorrow, in an absolutely relaxed and open setting. Watchmaking is an Art that Time to Watches has decided to make accessible to everyone. Collectors, aficionados, watch lovers or simply lovers of beautiful objects, there is bound to be your watch at Time to Watches.
