Introduction
This year, Milano Watch Week brings together 55 exhibiting brands to one of Milan’s most emblematic venues. Alongside its expanded watchmaking programme, the 2026 edition will introduce new experiences developed with partners from the worlds of automotive design, Italian craftsmanship, tailoring, and culture.
Partners
Borsalino: founded in 1857, the Maison continues to create its hats in Alessandria through a meticulous artisanal craft developed over more than 165 years. Borsalino is an international symbol of Italian style, with a lasting influence on fashion, cinema and culture.
PISA 1940: one of Italy’s leading destinations for high watchmaking, combining heritage, expertise and a curated selection of the world’s most prestigious watch brands. Beyond retail, PISA 1940 promotes watch culture through events, workshops and educational experiences.
GMT – Great Masters of Time: a leading destination for high-end independent watchmaking, its selection brings together some of the most respected and unconventional names in contemporary horology. GMT plays an active role in developing Milan’s watch culture and its international community of collectors.
Museo Poldi Pezzoli: the 2026 experience will also extend beyond Palazzo Mezzanotte through a cultural initiative with Museo Poldi Pezzoli. From October 2–11, Milano Watch Week ticket holders can enjoy reduced admission to the museum and discover the past and present of watchmaking in Milan.
MV Agusta: symbol of Italian performance and engineering, its presence reinforces Milano Watch Week’s commitment to presenting different expressions of Italian excellence and the shared relationship between watchmaking, mechanics and performance.
Rubinacci: one of the world’s most respected tailoring houses and a defining name in Neapolitan menswear. Today, under Luca Rubinacci’s creative direction, the Maison continues to evolve its signature style of unstructured jackets and lightweight construction.
The Outlierman: returns as Official Partner following its collaboration with After Time in 2025, for which it created an exclusive silk foulard. Inspired by classic motoring, the Italian company produces handcrafted driving gloves, silk accessories and leather goods. Its work brings together automotive culture, craftsmanship and personal style.
TopLife Concierge: returns as Official Partner, offering bespoke concierge and lifestyle services to Milano Watch Week’s international community, from travel arrangements to tailored local experiences.
Vesta: the contemporary dining destination in the heart of Brera joins Milano Watch Week as an Official Partner, hosting a special event during the week. Vesta brings its distinctive approach to Italian hospitality to the Milano Watch Week community.
Zagato: one of Italy’s most celebrated automotive design houses. For more than a century, it has combined engineering, craftsmanship and unmistakable Italian design to create some of the world’s most distinctive sports cars. As an Official Partner of Milano Watch Week 2026, Zagato will present two exceptional cars at Palazzo Mezzanotte.
Ferrari Group: returns as the Official Logistics Partner of Milano Watch Week. Trusted by leading watch and jewellery maisons worldwide, Ferrari Group will oversee the transportation of the timepieces presented at Palazzo Mezzanotte.
Rent.Group: joins Milano Watch Week as Official Partner, bringing its expertise in event furnishings, logistics and temporary spaces to the event. With a strong focus on design and circular use, the group helps create environments designed to welcome and connect.
Opening Hours
Milano Watch Week 2026 will take place at the Palazzo Mezzanotte in Piazza Affari and will be open to the public, with prior registration, from October 2 to October 4, 2026.
Registrations are now open.
Opening hours of Milano Watch Week 2026:
Friday, October 2: 10:00 - 19:00
Saturday, October 3: 10:00 - 19:00
Sunday, October 4: 10:00 - 19:00
