AMG Petronas Simulator in Abu Dhabi

IWC Schaffhausen unveiled the Mercedes AMG Petronas Simulator along with a pop-up exhibition of IWC watches in the Great Room of The Galleria on Al Maryah Island on 31 October 2013, in a bid to commemorate its official partnership with the Mercedes AMG Petronas Formula One™ Team. Speaking of the occasion, Georges Kern said: “Both IWC Schaffhausen and  Mercedes AMG Petronas share similar values and passions: those of engineering, performance, precision and technology. By getting the simulator and exhibition to The Galleria, we want to pay a fitting tribute to our partnership.”

Coinciding with the Grand Prix in Abu Dhabi, the simulator has been active from 31 October to 7 November 2013. In a friendly race on the simulator, Nico set the fastest lap time while journalists had the chance to race against him. Nico Rosberg said about the partnership with IWC: “We are truly pleased to have partnered with a brand that echoes our values and commitment so deeply. I just had a go at the simulator and I have to say that it is a must try and offers a thrilling glimpse into the adrenaline rush that we drivers experience during a race.”


The exhibition is not only hosting the simulator but also the newly launched Ingenieur collection. IWC’s designers and engineers took their inspiration from Formula One racing. Materials typically used in motorsport, such as titanium, carbon fibre and ceramic, are the hallmarks of a new design line in the Ingenieur watch family. At the exhibition, visitors can view one of IWC’s most valuable timepieces: the Ingenieur Perpetual CalendarDigital Date-Month with a case made of titanium aluminide and a rotor resembling the spokes on a light alloy wheel rim. The Ingenieur Perpetual Calendar Digital Date-Month is one of the most complicated mechanisms and features a leap year display, a flyback function as well as large double-digit displays for both the date and month.