Longines was for the first time Official Watch and Timekeeper of the Hampton Classic Horse Show.
The Hampton Classic Horse Show took place in in Bridgehampton, NY, August 25–September 1. The brand joined the Hampton Classic as title partner of the Classic’s Saturday afternoon Grand Prix, the $40,000 Longines Cup and presenting partner of Friday afternoon’s $50,000 Spy Coast Farm/Young Horse Show Series Grand Prix Qualifier. Longines’ partnership also included the initiation of the new Longines Rider Challenge which awarded $30,000 to the rider who accumulated the most points in the horse show’s Open Jumper division.
Richie Moloney, winner of the Longines Rider Challenge and Longines Cup and Kent Farrington, winner of the Grand Prix, received a watch from Longines.
Longines also presented Jill Rappaport, The Today Show correspondent and animal enthusiast, with a donation, for her efforts benefitting the American Society for the Prevention of Cruelty to Animals (ASPCA).
Earlier this year, Longines entered into a long-term partnership with the International Equestrian Federation (FEI) that involves a number of major rights packages and official timekeeper designations. A key element of its partnership with the FEI is a significant investment by Longines in the development of cutting-edge timekeeping and data-handling services, specifically for equestrian sport. The development of these services will be for multimedia applications, giant screens, scoreboards, and for broadcasters as part of the presentation of FEI events around the world.
Au début de l’année, Longines signait un partenariat à long-terme avec la Fédération Equestre Internationale (FEI), qui inclut un grand nombre d’événements et d’implications en chronométrage. Au travers de ce partenariat, Longines s’investit de manière significative dans le développement de techniques de chronométrage et de gestion des données, particulièrement pour le monde équestre. Le développement de ces services comprend les applications multimedia, les écrans de scores, ainsi que l’envoi d’informations aux diffuseurs pour les événements de la FEI dans le monde entier.
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