Longines announces its new title partnership with the CSI Basel, thereby consolidating the future of the event.
Longines has resolved to provide its backing to a competition that embodies to perfection the key values that Longines’ slogan distils: “Elegance is an Attitude”. In recent years, this event has won recognition as one of the world’s finest indoor competitions. Truly representative of Longines's own values, this new partnership further confirms the company's active investment in equestrian sports.
The brand's passion for equestrian sports began in 1878 with Longines’ design of a chronograph featuring an engraved jockey and his mount. By 1912 the company had partnered for the first time with an international show-jumping competition. Today, the brand is an active partner in flat racing and endurance competitions along with show jumping.
The 2014 edition of the CSI Basel will take place January 9-12.
The brand's passion for equestrian sports began in 1878 with Longines’ design of a chronograph featuring an engraved jockey and his mount. By 1912 the company had partnered for the first time with an international show-jumping competition. Today, the brand is an active partner in flat racing and endurance competitions along with show jumping.
The 2014 edition of the CSI Basel will take place January 9-12.
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