Since Seiko's first IAAF World Championships in Rome in 1987, the Brand has been the official timer of the IAAF World Athletic Series 12 times in a row. It has supported the events by introducing a number of advanced systems to measure top athletes' times and distances accurately and to provide spectators with the event information quickly.
Seiko's newly developed LED-equipped field event board will be used this time in Moscow. It displays information related to field events such as profiles of athletes, events in progress and results with bright colors and high visibility and features panels on three sides.
In terms of the new starting blocks that will be introduced in track events, the position of the built-in speakers has changed from the rear to the front, so that a starter's voice and start sound can be heard closer to athletes' ears. Also, the length of their foot plates is 25 cm, which is 8 cm longer than the conventional models. These larger foot plates allow athletes to push back more forcefully at the start.
A new TV commercial was created using the "time slice method" based on a concept of slicing moments of various sports for which Seiko is measuring the time. Seiko has also introduced new slogans that will be disseminated from this year's IAAF World Championships to the world, as well as a visualization of a symbolic scene of the IAAF World Championships : it is represented by the world record of men's 100 meters, 9.58 seconds, measured by Seiko at the IAAF World Championships Berlin 2009.
Special website : www.seiko.co.jp/moscow2013/en
IAAF World Championships Moscow
Seiko to serve as the official timer of the IAAF World Championships Moscow 2013 - from August 10 through 18 - contributing to the event with new timing systems and a TV commercial.
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