The agreement between the luxury Swiss Avant-Garde watchmaker and the world’s most popular football club has been celebrated in Beijing with United players.
The first team is currently in China for Tour 2016 presented by Aon, preparing for the season ahead. To mark their arrival in the capital, players joined Manchester United Commercial Director Jamie Reigle and Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, to herald a new phase in their companies’ history with this global partnership.
United Ambassadors Ji-sung Park and Denis Irwin, two of the club’s most decorated players, were also at the event along with Leo Poon, TAG Heuer General Manager of Greater China.
When the team returns to launch its Premier League campaign for 2016/17, TAG Heuer will feature on digital advertising boards at Old Trafford. Specially-crafted TAG Heuer timepieces will be displayed around Manchester United’s stadium, including in the team’s dressing room, as well as the club’s Aon Training Complex and its offices in Manchester, London and Hong Kong. TAG Heuer branding and its brand motto #DontCrackUnderPressure, will feature across all of Manchester United’s digital platforms, including its website and social media.
The Swiss watchmaker is already Official Timekeeper for the English Premier League, the German Bundesliga, the Spanish LaLiga, the American MLS (Major Soccer League), the Chinese Football Association Super League, the International Champions Cup (ICC) and the Copa America, and the Australian National Football team.
Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division says: “Manchester United is the most prestigious football team in the world. This collaboration, rich in a host of synergies, will give TAG Heuer a massive boost along the road, especially in China. TAG Heuer doesn't "sponsor", we "partner" with iconic teams, organizations, and people who share similar values and a strong vision. With Manchester United, we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches.”
