The 40th edition of the Paris Marathon took place on Sunday April 3. With 57,000 runners from 140 countries, this is the most important marathon after New York and TAG Heuer, as official timekeeper of the race, was responsible for the accurate measurement of an individual’s marathon time, the culmination and personal reward for months of training.
TAG Heuer’s partnership with the Paris Marathon demonstrates the brand’s continued commitment to sports competition, and the shared values of those who undertake the enormous challenge of running 26.2 miles. A perfect link to the current advertising slogan #DontCrackUnderPressure.
After New York City, Chicago, London, Berlin and Moscow marathons, this is the second time TAG Heuer partners with the Paris marathon.
