TAG Heuer, the renowned Swiss luxury watchmaker and official watch of the Monaco Grand Prix, hosted a glamourous celebration for the 81st edition of this iconic event. The spectacular evening took place aboard the majestic Le Bougainville ship, anchored in the picturesque Port of Monaco, a tradition for the watchmaker, providing a stunning backdrop for a night of unforgettable entertainment and avant-garde spirit to the image of TAG Heuer.
"Tonight is all about celebration. From our incredible drivers Max Verstappen and Sergio Pérez to the 20th season of Oracle Red Bull Racing, it is a weekend that keeps on giving and we could not be more enthusiastic to be here all together, in this iconic setting that is Monaco. We are thrilled to commemorate these milestones with the Principality with whom the relationship has witnessed the birth of our most iconic chronograph." Said Julien Tornare, CEO of TAG Heuer.
The evening kicked off with an animated cocktail reception, where guests mingled with Oracle Red Bull Racing drivers Max Verstappen and Sergio Pérez. The drivers shared insights and reflections on the day's qualifying session, offering exclusive previews of the upcoming race and amplifying the anticipation for the Grand Prix, which they both conquered in past seasons.
This year, Oracle Red Bull Racing celebrates a significant milestone: 20 thrilling seasons in Formula One. Since their debut, the team has achieved remarkable accomplishments, including their first podium finish in Monaco in 2006, their groundbreaking victory in China in 2009, and a string of World Championships in 2010, 2011, 2012, 2013, 2021, 2022, and 2023. These victories highlight the team's legacy and passion for excellence in motorsport. With the Monaco Grand Prix this weekend, Oracle Red Bull Racing is eagerly anticipating this iconic race, hoping it will be the perfect 20th birthday gift—a spectacular win to crown their two decades of racing wonder.
Following the yearly tradition, Max Verstappen, TAG Heuer brand ambassador and the most promising driver in Formula 1, was presented with an exceptional gift by Julien Tornare. Verstappen received a personalized version of one of the latest TAG Heuer releases – a one-of-a-kind TAG Heuer Monaco Split-Seconds Chronograph. This remarkable timepiece represents a celebration of his outstanding achievements.
The watch features special details that honor Verstappen's career. On the 9 o’clock subdial, the dates 2021, 2022, and 2023 are marked with stars, commemorating his triumphant World Championship victories, with the inscription 'World Champion' beneath—a testament to his incredible success. At 3 o’clock, Verstappen's iconic lion head logo is proudly displayed, along with his name. Emblazoned at 1 o’clock on the sapphire crystal dial is the number '1' in striking red, symbolizing his iconic racing number.
On the reverse side of the watch, an engraving reads 'World Champion – Max Verstappen,' immortalizing his legacy on his wrist. This exceptional piece not only celebrates his achievements but also serves as a constant reminder of his remarkable journey in Formula 1, wishing him the best of luck for the upcoming race.
TAG Heuer’s celebration was highlighted by an enticing performance by the Prince of Reggaeton himself, J Balvin. He captivated the audience with an unforgettable show, as the dazzling lights of the Monaco harbor sparkled in the background.
With this unforgettable evening, TAG Heuer keeps strengthening its cherished connection with the Principality of Monaco and honored its rich history in motor racing. The brand was elated to celebrate alongside close friends, partners, and VIP guests, kindling the excitement that defines the F1 Monaco Grand Prix weekend each year.
