Magazine de la Haute Horlogerie - 22nd October 2009
Marie Le Berre
A country-by-country analysis of Swiss export figures shows that France has been one of the most buoyant markets since 2006, distinct from the other countries that share the top five spots. Laurent Picciotto, proprietor of Chronopassion in Paris, suggests why.
Statistics show a substantial progression in Swiss watch exports to France between 2006 and 2008. In value terms, exports grew +21.3% in 2006, +20.9% in 2007 and +15.1% in 2008, when France rose from fifth to fourth-ranking market worldwide. Surprisingly, the French market has significantly outperformed the United States, Hong Kong, Japan and Italy which join it in the top five. Even though the trend has reversed for the months from January to August 2009 (-11.8% on the same period in 2008), this downturn is still one of the smallest. France is the only market in the top five slots to have progressed on 2007 (+6.7% over the same period). It even takes the number-three spot worldwide, relegating Japan to sixth place. However, as always with Swiss watch exports, high-end models are driving sales.
The importance of tourism
Laurent Picciotto, a respected retailer, owner of Chronopassion in Paris, and a Fine Watch Ambassador appointed by the Fondation de la Haute Horlogerie, observes that this is a clearly discernible trend yet one which isn't easy to explain in a completely rational way... Read more
