Press release
© Frédérique Constant
Appointing Shu Qi as our spokes person accelerated the successful development of Frédérique Constant in the area. She has endorsed Frédérique Constant in a way that perfectly matches the brand's image and values. Moreover, through the new advertising campaign, Shu Qi has supported the Charity Campaign of the brand in China, in close cooperation with the Beijing Children's Hospital and the Paint a Smile Foundation.
In line with the global Frédérique Constant Charity Campaign, for each Ladies Heart Beat watch sold in China, Frédérique Constant makes a donation to the Paint a Smile Foundation to help finance their first project in China. Paint a Smile's mission is to reduce anxiety and to de-dramatise a hospital stay by permanently transforming cold and impersonal environments into colourful and welcoming worlds. Since 2000, Paint a Smile has achieved its mission all over the world.
On August 26th the relationship between Shu Qi, Paint a Smile and Frédérique Constant will be celebrated during a glamorous event in Beijing, China. Shu Qi will join the team of Smile Painters and partake in creating a positive and healing environment for the children at the Beijing Children's Hospital. The aim is to emphasize through Paint a Smile's action the fact that hospitals care not just about medicine and treatment, but also about environment and spirit. Moreover, the young patients get to meet a big star!
Frédérique Constant is proud to be part of this first project in China, together with the Paint a Smile Foundation. The founder, Mrs. Laura Cotton was the winner of the Frédérique Constant Passion Awards in 2008 in Geneva.
Our wish is that the Beijing Children's Hospital's collaboration with Paint a Smile becomes a role model for other hospitals in China.
Live your Passion!
