An Overview of Geneva's Happenings

1 minute read
More than 80 brands presented new products last week in Geneva, not only at the SIHH but also at GTE, the WPHH, and privately. Have a look at the most important introductions Worldtempus showed you last week.
WORLDTEMPUS - 27 January 2010

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MONTBLANC - The brand unveils its continued ability to metamorphose into a true manufacture with innovative ideas at the SIHH. The brand, however, had no working prototype to show press and customers.
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AUDEMARS PIGUET - The brand unveils an unchanged love of broad collections aimed at connoisseurs and sportsmen alike, and new CEO Philippe Merk comments on a tough year.
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CARTIER - The brand intends to set a real foot in the men's market with a range of “masculine” timepieces and a concept watch that may never go into production.
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ROGER DUBUIS - The brand makes noticeable changes in its collection that are proof positive of Richemont's influence.
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RICHARD MILLE - The famous watchmaker exhibits at the SIHH for the first time and Kristian Haagen finds out why.
Advance to articlePARMIGIANI - The brand unveils more Bugatti-inspired timepieces.
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GIRARD-PERREGAUX - The manufacture introduces high-end quartz with expert finishing at the SIHH.
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A.LANGE & SÖHNE - The german brand presented 19 new references and a majestic visitor to the booth.
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GTE - With about 40 exhibitors and a total of more than 5,500 visitors, the Geneva Time Exhibition became the week's big winner. The brands exhibiting offered watchmaking of the highest and rarest echelon all the way to inexpensive quartz.
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PIERRE KUNZ - The Franck Muller group once again exhibited a range of brands including Franck Muller, Martin Braun, Pierre Kunz, Rodolphe, Barthelay, and Backes & Strauss. Due to the internal struggles of the past 12 months, the departure of Martin Braun and Rodolphe Cattin, and the November unveiling of Franck Muller's Aeternitas Mega 4 in Monaco, there were not many new products on display. Pierre Kunz's U.S. team exhibited great ingenuity in packaging however.
Advance to articleDE BETHUNE - The brand showcases groundbreaking work in escapement technology.
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ZENITH - The old manufacture offers a first glance at a fully revamped collection distinctly displaying its traditional roots.
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