Philosophie de la marque

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Philosophie de la marque - Atelier Loiseau
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Tradition et innovation, notre défi pour le XXIe siècle


Recognized as one of the most brilliant creator of contemporary Haute Horlogerie Dominique Loiseau and his craftsmen conceive outstanding calibers and timepieces, using home made manufacturing techniques. To that scope the philosophy of the Atelier Loiseau is to have watchmakers working together, such professionals mastering perfectly these manual techniques and allowing them to handcraft any mechanical timepiece's component using traditional tools. So, as it brings extraordinary timepieces to life in limited numbers every year, the Atelier Loiseau immortalize an historical and exceptional know-how, establishing itself as the guardian of tradition.

This concept of traditional manufacturing naturally led us to regroup our activities under the emblem of « Atelier Loiseau », a stamp which perfectly marks our ambition to create rare timepieces, carrying a strong deal of authenticity, as true pieces of art do.

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Traditional and Sports Haute Horlogerie

An Haute Horlogerie creation of all superlatives, the 1f4 has been introduced during Baselworld 2011. It was also the first public appearance of a product entirely manufactured by Atelier Loiseau. This masterpiece, production of which is limited to 2 units every year because of its complexity, embodies the ideal compromise between tradition and a fundamentally new interpretation of Grandes Complications watches.

Next to the fabrication of the 1f4 we are preparing the launching of “MNS”, the other Haute Horlogerie brand entirely designed and created by Atelier Loiseau. Its concept is the one of exclusive sports complications timepieces, totally inspired by the yachting world and imagined by Daniel M.Montandon, partner of Dominique Loiseau.

Other Loiseau models are also currently under development, as to bring a concrete answer to an increasing and very specific collector's demand.