Backes & Strauss announce the launch of their free iPad and iPhone application.
The application allows the visitor to explore the full range of timepieces, the main collections, and catch up on the Backes & Strauss' latest news and events. It also includes various features about the brand and its diamond heritage.
Yet, the main feature of the app is 'The Watch Creator'. With it, users are invited to create their own Backes & Strauss timepiece by choosing every element of their dream watch: the case, the diamond setting, the dial and numerals, and last but not least the colour of the strap.
Once finished the visual of the unique Backes & Strauss timepiece can be shared via e mail, or with their nearest Backes & Strauss authorised retailer... or just deleted, to put an end to the dream!
Backes & Strauss on iTunes
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