Bell & Ross Video. B-Rocket: The Bonneville Adventure
An experience on the salt lake at Bonneville.
Bell & Ross’ B-Rocket, launched in early 2014 is a concept bike with a neo-retro look with lines encapsulating the essential principles of aeronautical design.
An airplane-motorcycle with an unique style whose extremely aerodynamic lines evoke the experimental aviation of the 1960s, Nevada’s speed bikes and the records they set on the salt lake at Bonneville.
The B-Rocket embarked in a world tour and last June it arrived at the Bonneville Salt Flats, a legendary and totally unique place, an immense blank expanse of white, to shoot a film set in the ultimate dream location for time chasers.
It’s lively, powerful and big on sensation.
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For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.
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