Press release
Owning a DeWitt watch means joining a world of dignity, tradition and beauty. Mr de Witt, the inventor of these watches is the descendant of emperors and kings in Europe, including such illustrious ancestors as the Emperor Napoleon, King Jerome of Westphalia, and King Leopold II of Belgium.
For its new international publicity campaign, DeWitt is drawing on its rich origins and projecting towards the present and the future by focusing on the new emperors of today and tomorrow, men and women all over the world who have achieved success.
To acquire and own a Dewitt watch is to enter into this exclusive, privileged world, reserved to those in search of ultimate perfection and consummate luxury, the world of the new emperors.
With a nod to its history and drawing inspiration from its rich heritage, the brand offers a reinterpretation of its ancestor's illustrious hand-in-waistcoat gesture through two understated and elegant visuals, highlighting two of its emblematic collections: the Twenty-8-Eight and Golden Afternoon watches.
The signature “Revolutionary by Tradition” underlines the brand's philosophy. Passion, tradition, creativity, integrity and watchmaking excellence: these are the values defended by DeWitt, in a deliberately bold vision: that of building a different type of Haute Horlogerie that is noble and authentic, combining age-old expertise and exceptional technical excellence.
