Tag Heuer is currently the Official Timekeeper, Official Watch, and Team Performance Partner of the winning Formula 1 team. TAG Heuer’s prestigious placement as part of the race team’s designation was a historic premiere for a watchmaking brand in the world of F1; the name of the F1 team is placed across communications, rankings, TV broadcasts, and the traditional branding. Today, the partnership goes further and takes shape in original, different and innovative ways, by expanding to Red Bull TV. The agreement includes immediate integration into original programming.
Red Bull TV is a global digital entertainment destination featuring programming that is beyond the ordinary and available anytime, anywhere. Combining live events, an extensive On Demand library, and a ‘best of ‘ stream showing selected highlights that span all programming genres, including live original sports, exclusive music festivals, original series, feature length original films, documentaries and adventure, Red Bull TV offers an engaging viewing experience online at Redbull.TV, as an app, or via your Smart TV.
Much of the Red Bull TV integration will support TAG Heuer’s campaign theme, “Don’t Crack Under Pressure” (#dontcrackunderpressure), where people are encouraged to push boundaries, take on challenges, and break rules. TAG Heuer and Red Bull Media House will be collaborating on upcoming content productions.
TAG Heuer will also receive immediate brand exposure on Red Bull TV and related digital platforms as viewers count down to watch live coverage of Red Bull Rampage, the world’s toughest freeride mountain bike event. Some of the toughest athletes of the sport will converge in the Utah desert to compete in one of the biggest tests of skill and guts in the world. The prominent TAG Heuer countdown clock on Red Bull TV ensures nobody will miss out by tuning in at the wrong time.
