In parralel to the launch of its new timepiece, Zenith invites its fans to take part in the “EL PRIMERO LIGHTWEIGHT EXPERIENCE”
To reward its constantly growing Facebook community, Zenith is organising a competition exclusively reserved for its Facebook fans who can try their luck and attempt to win an unforgettable Zenith experience linked with the theme of lightness. Via a dedicated platform, internet users will be asked to estimate the weight of the El Primero Lightweight, an ultra-light model, in order to take part in the adventure. The latter will continue with a balloon release from the Manufacture, in the exact same spot where its founder Georges Favre-Jacot built the first workshop. This autumn, the company’s watchmaking artisans will be invited to release balloons attached to printed cards bearing the name of all the Facebook fans from around the world who have entered the competition.
Issued in a 100-piece limited edition, the El Primero Lightweight model teams a titanium and silicon movement with a carbon case.
Six participants will be rewarded and will enjoy a chance to discover the new El Primero Lightweight as well as an unforgettable airborne experience: a free fall, an airship flight or a paragliding jump. The sky is quite literally the limit! This competition will provide a 360° experience involving the brand’s Facebook fans as well as its watchmaking artisans. The lucky individuals who find one of the balloons will also have an opportunity to try their luck by returning the printed card to Zenith.
Issued in a 100-piece limited edition, the El Primero Lightweight model teams a titanium and silicon movement with a carbon case.
To enter the competition: www.facebook.com/zenithwatches
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