As the historic cradle of watchmaking, where Swiss timepieces need no introduction, Switzerland is a strategically important market for many Fine Watch brands.
HH Magazine - 6 July 2012Quentin Simonet
"There are no official figures, but we can reasonably assume that Switzerland accounts for something like 5% of total watch sales. It's a significant market. Our country offers watchmaking a unique showcase, for tourists in particular who we estimate buy two-thirds of the watches sold in Switzerland. In regions such as Lucerne, Geneva and Interlaken, the figure is probably closer to 90% whereas in somewhere such as Lausanne, it would be substantially lower," Philippe Pegoraro, who heads the Economy and Statistics Department at the Federation of the Swiss Watch Industry, told HH Magazine (...)
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