Press release
With a global recognition of its luxury and ultimate precision in the watch-making industry, Swiss brand Tag Heuer is excited to launch the LINK LADY collection exclusively in Hong Kong. TAG Heuer celebrated the worldwide premier launch with an exclusive cocktail in front of the TAG Heuer Ocean Terminal Boutique - the Ocean Terminal Main Concourse on Wednesday, May 23rd, 2012.
Highlighting the Haute Couture timepiece of the LINK LADY collection – LINK LADY Diamond Star, the cocktail attracted numbers of die-hard watch fans. In attendance also included Mr. Benoit Toulin, the President of LVMH Watch & Jewellery Greater China; Mrs. Marie-Amelie Hoffmann, General Manager of the LVMH Watch & Jewellery Hong Kong, the most-adorned celebrity Cherie Chung, renowned models Ana R, Mikki Yao, Masha Gu, and Vicki Wu, and key socialites including Kennis Tai, Dorian Ho, Kim Robinson, Candy Lo, Alice Chan, Qinnie Chan, SiuYan Cha, and Phoebus Chan, to name a few.
To further accent the core value within the LINK LADY collection, a combination of classic ballet and modern jazz dance was performed at the ceremony to echo the essence of a modern woman. Dressed in the LINK LADY full diamond watch, Cherie Chung captures the beauty and sophistication within the collection. Astounded by the collection, she discussed the design philosophy, technical and production technique with the TAG Heuer management. The Ocean Terminal Main Concourse was transformed into a space exuding elegant femininity with showcases of the latest LINK LADY collection including LINK LADY Steel & Gold, LINK LADY Steel & Diamond, and LINK LADY Rose Gold & Diamond, to name a few.
This year, TAG Heuer also appointed the blonde box-office bombshell Cameron Diaz as the new face of TAG Heuer LINK LADY. Breaking the boundaries of a traditional woman, Cameron Diaz is a source of inspiration for the collection. The three years partnership with TAG Heuer also serves to benefit and raise awareness for programs that empower women, including UN Women.
Visit the TAG Heuer boutiques and be the first to appreciate the refined, elegant, and artistry of the LINK LADY collection.
