Visit Geneva and discover watchmaking's roots and actors.
The Watch Tour offers a chance to visit the centre of Geneva while discovering the watch industry through around a hundred boutiques and a dozen historical monuments linked to Geneva's watchmaking history. It also provides an opportunity to prepare a stay in the city by pinpointing ahead of time various selected brands with a view to making a purchase.

Punctuated by around 50 monobrand boutiques and as many multibrand retailers, the itinerary winds its way through Geneva's iconic quarters: the station and the tourist office district, the shopping district, the old town, the banking and cultural institution district, and the modern art district. The Tour may be varied in length and done on foot, by Segway or by bike, lasting either a few hours or an entire day.

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