Video. LeBron James, Defining Moments

Audemars Piguet is launching the latest video of the intimate conversation series with its Ambassadors sharing defining moments in their careers.
After legend driver Michael Schumacher, world’s best footballer Lionel Messi and greatest cricket batsmen of all- time Sachin Tendulkar, this video features American basketball player LeBron James, NBA champion and World’s Most Valuable Player for the 2nd year running.

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When his high school basketball team from Akron, Ohio, is about to face its final chance of making it through National Championship during their last season playing together, the only pressure LeBron James feels is the one he puts on himself: to win and not let down his team. Becoming the best in America was the team’s goal since 5th grade and all their efforts and late trainings were geared towards this objective. It paid off.

Ten years later, LeBron reflects on this particular time in his life: setting goals for the team and himself, playing and winning - not only thanks to talent but also intense training and willpower - is what shaped him into the man and the champion he has become today, perfectly embodying Audemars Piguet’s philosophy:  “to break the rules, you must first master them”.