Carl F. Bucherer is thrilled to welcome Swiss hurdler Jason Joseph to its family of talented ambassadors. Jason is one of his sport’s most promising young competitors and a growing number of fans around the world are following his progress every step of the way. This partnership brilliantly reflects Carl F. Bucherer’s Sports and Adventure brand world. One thing is clear: his best is yet to come.
Carl F. Bucherer and Jason Joseph are kindred spirits, united in their shared Swissness and their understanding of precision timekeeping. Family is important to Jason and, of course, Carl F. Bucherer is a family-owned and led company, just as it has been since it was founded in 1888. Jason himself says that he greatly benefits from his unique background, which is a combination of Swiss discipline and what he describes as the laid-back patience of the Caribbean. Carl F. Bucherer, the Lucerne-based prestige watch manufacturer, was founded in 1888 by its namesake. More than 130 years later, it is one of the few Swiss brands that continues to be owned and led by the founding family. It has established a global reputation for its outstanding luxury watches and for its leadership in the use of peripheral technologies in watchmaking. Carl F. Bucherer is proud to work with an impressive family of ambassadors, including Jason Joseph, who share the brand’s values and its passion for performance.
Jason Joseph: a passion for overcoming hurdles
The 22-year-old has already made quite an impression on European tracks – he won the 110m hurdles event at the European Under-20 Championships in 2017 and in 2019, won in the same discipline at the European Under-23 Championships. At home in Switzerland, he has also claimed victory in the National Championships in 2019 and 2020. Jason looks forward to defending the title later this year. Jason has also left his competitors behind at the National Indoor Championship 60m Hurdles every year since 2017.
Carl F. Bucherer and Jason Joseph: natural partners
Jason looks forward to his partnership with Carl F. Bucherer, pointing out that time is what defines success in his sport and suggesting that he is probably as obsessed by it as the brand’s Swiss watchmakers. He says, “When I met the people from Carl F. Bucherer, I realized that they are as disciplined as I am. They’re always pushing themselves to do more, which I identify with. I always point out that I’ll try to be better today than I was yesterday and they get that. We also have other things in common. They’re a family company and family is important to me – in fact, my parents are part of my support team. I’m really happy that Carl F. Bucherer is also on my team.”
A brand committed to nurturing young sporting talents
Carl F. Bucherer’s CMO Uwe Liebminger is excited about the qualities the young hurdler brings to the brand, saying, “Obviously, Jason is an incredible talent but there’s so much more to him than that. He’s cool and relaxed and has a cheeky sense of humor. He has the potential to be one of the best hurdlers of his generation but he’s also a great guy!”
Jason Joseph’s second family
Jason Joseph joins a family of Carl F. Bucherer’s sporting ambassadors, which includes alpine ski superstar Wendy Holdener and the all men and women Swiss National Football Teams. They brilliantly represent the brand’s Sport and Adventure brand world and highlight the accomplishments of some of Switzerland’s – and the world’s – greatest competitors.
