Sassoun Sirmakes

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Sassoun Sirmakes - Cvstos
1 minute read
Profile of Cvstos's CEO.

Sassoun Sirmakes launched the avant-garde brand Cvstos at the age of just 21, in association with designer Antonio Terranova. The son of Vartan Sirmakes, co-owner and President of Franck Muller Watchland Group, he discovered the world of watchmaking very early and began to work in the industry while still a teenager, at weekends and during school holidays.

At the age of 17, when he had finished his secondary education, he decided to follow in his father’s footsteps. His father set him the task of restructuring a small inlaying workshop and increasing its production capacity. Two years later he had more than 50 qualified employees working at two sites. At the same time, Sassoun Sirmakes began to take an interest in all the production stages of a watch.

In 2003 he developed his own business plan and Cvstos was born in the spring of 2005.

 

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