Falcao, whose nickname is "El Tigre", was welcomed by Ricardo Guadalupe, CEO of Hublot, and Rick De LaCroix, Hublot official for Latin America.
The Atletico Madrid had the chance to witness the production of the new official timepiece -a Classic Fusion Chronograph King Gold- that will bear his name.
Falcao had many questions for the watchmakers, showing a particular interest in the Hublot foundry and the Magic Gold production process.
Falcao is one of a select group of football players chosen to be a United Nations Ambassador to help combat organized crime and drug trafficking.
Hublot and Falcao decided to pursue together a major operation in Colombia directly sponsored by the United Nations.
A portion of the sales the Hublot Falcao watches will go towards families living in terrible conditions in the Grand Lagoon of Santa Marta, Falco's birth town.
An Hublot advertising campaign with Falcao in support of this operation will be launched on June 5 in Colombia.
