Pelé chooses Hublot

The announce by Ricardo Guadalupe, CEO of Hublot, took place at the annual Football Extravaganza Awards ceremony held at Grosvenor House in London, on 29 October. During the evening, Pelé was also presented with the highly prestigious Legend of Football Award, a tribute from the entire international footballing community in recognition of his extraordinary career and lifetime achievements.

Pelé is considered the best player of all time. He is the only footballer to have been three-times world champion, in 1958, 1962 and 1970, with the Brazilian team and he amassed an incredible array of honours with the two professional clubs he played for (Santos FC and New York Cosmos).

Since his retirement from sport, Pelé has been an ambassador for the UN and UNESCO for Education, Ecology and the Environment. He was Brazil's minister for sport from 1995 to 1998. However, he has not retired from football altogether, and still serves as a spokesman, ambassador and philanthropist. He is actively supporting his country in its preparations for the 2014 competition.

Ricardo Guadalupe, Hublot CEO, said: "It is an immense honour and privilege to have been chosen by Pelé, the King of Football! When he came to see us with Jean-Claude Biver last year at the Hublot Manufacture in Nyon in Switzerland, there was an immediate connection. His presence and his enthusiasm for his country and the upcoming FIFA World Cup™ were incredible. We are going to accomplish great things together in Brazil!"

Hublot is Official Timekeeper and Official Watch of the 2014 FIFA World Cup Brazil™.