Whatever the subject - brand partnerships, his view of the profession, even rumours the brand is up for sale - Richard Mille isn't the type to reply "no comment", although the ebullient founder of the eponymous brand is adept at sidestepping questions. Interested parties wishing to glean information will just have to read between the lines. Beneath an easygoing exterior, Richard Mille has put into place a rigorous strategy, which doubtless explains how this atypical brand, launched in 2001, has achieved such unprecedented success. An interview with the man himself, heading back from Roland-Garros.
Flavia Giovanelli: Your new partnership deal with Lotus gives you even more of a foothold in Formula 1.
Richard Mille: I'm pleased with this partnership because Lotus is a little different from other teams. It has a rebellious streak. I thought of Lotus because Kimi Räikkönen is a nice guy, very likeable and funny, a blend of hot and cold! Also, Lotus has got off to a great start this season and the championship is wide open. Read more...
