TAG Heuer welcomed for the first time in its headquarter in La Chaux-de-Fonds, the new Friend of the Brand, the mesmerizing Raha Moharrak. This young Saudi lady made history in 2013, when she was 25 years old, when she became the first Saudi lady and the youngest Arab to climb Mount Everest, which culminates at 8'848 meters above sea level!
Raha Moharrak is a source of inspiration, who keeps on pushing boundaries by always taking on challenges more daring than the last one. She chose to join the TAG Heuer Family by becoming a friend of the brand, perfectly illustrating the brand’s motto #Dontcrackunderpressure. Traveling for the first time through the mountain of Neuchatel, the young sportswoman had the opportunity to visit the TAG Heuer manufactory as well as the TAG Heuer museum. Dynamic and committed, Raha Moharrak was very interested in the mechanics of the pieces and the know-how of the watchmakers.
