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Zenith - Julien Tornare, CEO

Zenith Julien Tornare, CEO

Since 2017, Julien Tornare has been repositioning Zenith as a watchmaking forebearer.

Born in 1972 in Geneva (Switzerland), Julien Tornare, CEO of Zenith, is one of the youngest CEOs of the luxury watch industry. With a Bachelor's degree in Economics from the University of Geneva (1996), completed with a Masters course in International Business at the London Metropolitan University, he began his professional career in the watch industry with Raymond Weil as Sales Manager responsible for European markets, for a period of two years. Subsequently, Julien Tornare spent 17 years at Vacheron Constantin, first as Director of the Swiss market, then as Director of the U.S market and finally as Managing Director for Asia-Pacific. During this same period, he also attended the Foundation for Business Leadership (Finance, Strategy, Marketing, Supply Chain) course at the IMD Business School in Lausanne (Switzerland).

Since 2017, Julien Tornare has been CEO of Zenith, a brand that he has brought back into the forefront of the watchmaking scene by rejuvenating its products, its communication as well as its image. Zenith has thus regained its role as a forerunner of groundbreaking innovation. The DEFY Inventor watch, whose ultra-flat monolithic oscillator replaces the dozens of components of a standard regulator, is a perfect example of this. Despite the brand’s history dates back to the 19th century and it belongs to the LVMH group, Julien Tornare has injected his entrepreneurial spirit into Zenith, allowing the brand to revisit its unique patrimony of innovation while shaping the future of Swiss watchmaking. The sky has no limits for the brand with the starry symbol.


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