With its 160 square metre surface, the new boutique in New York is Blancpain’s largest boutique on American soil and 29th own-name shop. It is located on the east side of 5th avenue, half a block north of St. Patrick’s cathedral.
While each boutique has its own personality, Blancpain disseminates the spirit of its Manufacture in Le Brassus in each and every one of them. The interior décor is infused with the brand’s heritage. The cherry wood used for the furniture and the display window design draw their inspiration from the architecture of the workshops and master-watchmaker’s workbenches.
For the first time in one of its boutiques, Blancpain uses a 360 degree screening system to display photos and videos on the upper part of the walls. The images change according to brand news and are a reminder of its various commitments in several areas such as the oceans, the art of living and motorsports.
All the Blancpain collections – from Villeret to Fifty Fathoms, along with models developed exclusively for the boutiques – are on display in this new boutique.
Boutique Blancpain
645 Fifth Avenue
New York, NY 10022
Tel: +1 212 396 1735
