On June 14, Blancpain officially opened a boutique in the Xintiandi district in a ceremony attended by its President and CEO, Marc A. Hayek.
Xintiandi is one of Shanghai’s most popular districts, a place where people love to stroll along the open streets lined with boutiques as well as cafés and restaurants with terraces. Located at the entrance to this zone, this new over 600 square-metre Blancpain ‘embassy’ welcomes visitors in an area spread over two floors.
After a visit to the ground floor, a circular staircase leads visitors to the upper floor, where they can discover the brand’s first lounge. Blancpain offers a choice of traditional “Swiss Made” products that may be savoured on the terrace overlooking the entrance to the Xintiandi district.
The second new feature for Blancpain is a service centre located inside the boutique. Customers can now enjoy the possibility of having their watches serviced locally, as well as observing the meticulous work of the watchmakers in action through the transparent workshop windows.
To celebrate the inauguration of this new boutique and in tribute to this culture of which the contemporary representatives continue to display a strong interest in fine watchmaking, an emblematic complication model from the Villeret collection is being presented in a unique version: a Traditional Chinese Calendar in platinum framing a red champlevé enamel dial and featuring a jewel set crown. Its oscillating weight is also enamelled with the Wu Xing pictogram representing the five elements, thus embodying an inseparable link between this exceptional creation and its symbolism.
This boutique is the 8th Blancpain boutique in China. It is also the largest boutique of the brand worldwide.
After a visit to the ground floor, a circular staircase leads visitors to the upper floor, where they can discover the brand’s first lounge. Blancpain offers a choice of traditional “Swiss Made” products that may be savoured on the terrace overlooking the entrance to the Xintiandi district.
The second new feature for Blancpain is a service centre located inside the boutique. Customers can now enjoy the possibility of having their watches serviced locally, as well as observing the meticulous work of the watchmakers in action through the transparent workshop windows.
To celebrate the inauguration of this new boutique and in tribute to this culture of which the contemporary representatives continue to display a strong interest in fine watchmaking, an emblematic complication model from the Villeret collection is being presented in a unique version: a Traditional Chinese Calendar in platinum framing a red champlevé enamel dial and featuring a jewel set crown. Its oscillating weight is also enamelled with the Wu Xing pictogram representing the five elements, thus embodying an inseparable link between this exceptional creation and its symbolism.
This boutique is the 8th Blancpain boutique in China. It is also the largest boutique of the brand worldwide.
Blancpain Boutique
Nr 17 - Lane 181- Taicang Road
200021 Shanghai, P.R.C
Tel : +86 21 6311 0999
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