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First US Boutique to open in New York

First US Boutique to open in New York - Bovet
1 minute read
This fall, Bovet will open its new flagship store at 50 Central Park South.
In the heart of Midtown Manhattan, a short walk from 5th Avenue and located directly across from Central Park in the base of the iconic Ritz-Carlton Hotel, BOVET 1822 is opening its first United States boutique - and 4th world boutique, after Moscow, Baku and Berlin. The 33-story Forbes Five-Star property offers a cosmopolitan experience with tradition that makes the house of BOVET, with its own deep rooted Swiss history, right at home. This follows BOVET’s recent opening of the first of its boutiques in Europe earlier this year in Berlin’s new Waldorf Astoria Hotel.

BOVET 1822 collections consist of timepieces manufactured in discretionary quantities in addition to numerous unique pieces crafted over the years. Now a new collection has been added as the US boutique will feature a collection of 50 timepieces unique to the New York address and engraved to commemorate the opening. These timepieces will not be sold anywhere else in the world which has collectors eager to view the unveiling of the collection at the opening this autumn.

Patrons will find within this boutique a showcase of rare elegance entirely in keeping with the essence of the Swiss manufacturer’s timepieces. The design and finish will result of cooperation between Swiss and American craftsmen. Walnut furniture lined with suede combines timeless classicism with a modern influence in a unique style.

The new boutique will open its doors 6 days a week, as well as for personal appointments.
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