Press release
Swiss watchmaker, IWC Schaffhausen celebrated their partnership and commitment to the Charles Darwin Foundation through an exclusive exhibition of renowned photographer, Michael Muller's pictures from the Galapagos at Milk Studios on Wednesday, November 11th. Muller shares the same beliefs as IWC and the event on November 11th will not only honor him for his incredible talent, but also bring to light the need for continued support of the Galapagos Islands.
Celebrity supporters in attendance included: Jason Bateman, Justin Bartha, Eric Dane, Rebecca Gayheart, Alex O' Loughlin, Anthony Kiedis, Flea, James Van Der Beek, Harry Morton, Michael Muller, Jenni Kayne, Shiva Rose, Rosetta Getty & Larry King and many more.
During the event, guests had the opportunity to see breathtaking images, as well as a chance to win one of the new IWC Aquatimer watches in an exclusive raffle. In addition, each individual was handed a mystery key at the entrance- this key provides the chance to win an exclusive IWC Aquatimer Chronograph Edition Galapagos at the IWC Beverly Hills boutique.
IWC Schaffhausen has maintained its resolute approach to the environment by committing itself to the Galapagos Islands. The partnership with the Charles Darwin Foundation marks the beginning of a collaboration geared to the long term and aimed at protecting one of the most fascinating nature resources on the planet: the Galapagos Islands with their abundance of species and a unique and highly vulnerable ecosystem that is threatened in many ways.
The Swiss watch manufacturer is supporting the non-profit Charles Darwin Foundation (CDF) in its projects. IWC, as the manufacturer of extraordinary watches which stand for lasting values, takes its commitment to sustainability very seriously as a certified CO2-neutral enterprise. The company is setting a further example with this collaboration. Far-reaching measures are called for in order to ensure that this unique ecosystem, one of the last few well conserved tropical archipelagos in the world and classified as endangered by UNESCO in 2007, does not founder in ecological terms.
Additional sponsors included Continuum wine from Carlo Mondavi, Milk Studios Meridian Audio and M Café de Chaya.
IWC Schaffhausen
IWC Schaffhausen has been setting standards in technological development and highly complicated Haute Horlogerie for more than a century. The International Watch Company, founded in 1868, has established a world reputation for itself as a Swiss watch manufactory with a long heritage and a passion for ingenious inventions, innovative solutions and technical refinements.
Charles Darwin Foundation
The Charles Darwin Foundation (CDF) carries out scientific research and complementary actions with collaboration from local, national and international partners to conserve Galapagos. Established in 1959 under the auspices of UNESCO as an advisor to the Government of Ecuador, CDF continues to be the only conservation research organization dedicated specifically to Galapagos.
Michael Muller
Over the past two decades, photographer Michael Muller's images have regularly landed on the pages of Vanity Fair, Rolling Stone, The New York Times, Interview, Elle, Harper's Bazaar, Flaunt, and Time. A tireless chronicler of popular culture, Muller captures his subjects with a contagious mixture of spontaneity and formal grace. Be it action-sports, rock and roll, a Hollywood icon, great white sharks, outlaw motorcyclists, strippers, hot rod culture or even, say, five dollar a shot super heroes in front of The Chinese Theater, Muller has shown, time and again, by employing whatever visual strategies necessary, he can vividly convey the deeper truths inherent in a single, fleeting moment. Michael's unique; signature style speaks for itself. His passion for the art and commerce of photography can easily be felt by simply looking at his pictures.
"When people view my work, I simply want to evoke emotion."- M. Muller
