WORLDTEMPUS - 19 January 2011
Elizabeth Doerr
Jaeger-LeCoultre Hollywood muse Diane Kruger made her very first visit to the SIHH yesterday. CEO Jérôme Lambert remarked that the German-born actress has been a constant source of inspiration for the brand's ladies collections ever since she first agreed to wear one of the manufacture's timepieces on the red carpet at the 2007 Mostra in Venice. 
During her visit, Kruger took a few minutes to explain that her mother had given her a Jaeger-LeCoultre Reverso with a personal engraving on the flip side for her eighteenth birthday, which she continues to cherish to this day. “I don't wear it often for fear of breaking it,” she remarked with a smile.
Kruger explained that she currently loves to put the Reverso Squadra Lady on her wrist for everyday wear before going on to talk about her first visit to the manufacture's factory building in Le Sentier this past fall. “Experiencing the manufacture made me richer,” she said.
Lambert said that his new ambassador is the “perfect incarnation” for the “timeless” sense of the eightieth anniversary of the design icon: the Reverso by Jaeger-LeCoultre.
Diane Kruger Visits SIHH
Hollywood actress Diane Kruger is the Le Sentier-based brand's new ambassador. Yesterday she made her very first visit to the SIHH.
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