Press release
On the occasion of the 80th anniversary of the Reverso, an iconic model of the Grande Maison in Le Sentier, Switzerland, Zep personalized a dial in enamel of a Reverso à eclipses in pink gold. This artistic execution will be issued as a unique piece. Zep, a renowned Swiss artist, drew his inspiration from a visit to the Manufacture last April.
Enamelling, along with engraving, is one of the rare crafts developed by Jaeger-LeCoultre. Today the enameling atelier located on the Manufacture's site comprises three persons. They perform a wide variety of personalization offers in enamel on the Reverso's case-back and also on the dials. These artists execute unique pieces using skills that combine tradition with the spirit on invention, developing new techniques that are revealed each year in the new collections.
The unique Reverso customized by Zep in enamel and pink gold will be auctioned by the Artcurial auction house on November 29, 2011 in Paris for the benefit of “Monaco Association against Duchenne Muscular Dystrophy”.
A long time ago, back in 1931, in a dusty vortex and to the accompaniment of horses' hooves hammering, an idea was born: a watch with a dial that could protect itself from shocks, all the while offering a personalized engraved case-back. Eighty years later, the Reverso, the one and only truly polo watch in the world, has progressed from watchmaking icon to cult status. The Grande Maison is honored to introduce the new creation to the public at a preview in the Veytay Polo Club in Switzerland during the finals of Jaeger-LeCoultre Polo Masters Geneva.
"I have always been fascinated with the miniaturization and the aesthetics of mechanical movements. The idea of slipping Titeuf into a Reverso with its parts so complex and subtle seemed obvious to me. It is also reminiscent of Charlot of Modern Times. I hope that my character will not impede the legendary precision of the Reverso..." - Zep
