Press release
“Asian Dream” is the evocative theme of this 15th edition to take place on November 2 and 3, 2011, in La Chaux-de-Fonds and Neuchâtel. The unmistakable watchmaking rendezvous of the end of the year presented yesterday the outline of its program.
The international development of watchmaking brands place the Asian continent at the centre of attention. Talking about expanding, promising or established market, Asia is an essential component of strategies of development for industry professionals. Under the “Asian Dream” theme the 15th JIMH will offer a broad analysis with a host of international speakers.
Quick glance on the themes
- Development of points of sales in Asian markets
- Influence of internet on brand awareness in Asia
- Digital media
- Asian user and his relation with time
- Studies by countries
- Semiotic studies
- Significance of time for Eastern cultures
Two days event
As usual, the event is divided into two sections covering the theme. The 15th international watchmaking marketing day itself will take place on Thursday, November 3, 2011, at the Théâtre de l'Heure Bleue in La Chaux-de-Fonds and will be preceded by its academic component (the 6th day of research in watchmaking marketing (JRMH)), on Wednesday, November 2, 2011 at the Arc high school of management in Neuchâtel.
Tentative programme and other information on the event can be found here www.marketinghorloger.ch
