Press release
Following the success of Louis Vuitton's Spring/Summer 2009 fashion campaign starring Madonna and photographed by Steven Meisel, Artistic Director Marc Jacobs was keen to repeat the experience for Fall/Winter, but equally determined to produce something entirely different.
Shot in a New York studio, the Fall/Winter 2009-2010 campaign thus features Madonna in a series of sophisticated portraits reminiscent of the golden age of Hollywood. Inspired by the photographs of Man Ray, who perfected the technique of solarisation, and nodding to the lush colours and sumptuous draperies of the paintings of Tamara de Lempicka, the images have a softer, more intimate quality than the previous campaign, while losing nothing of its power to arrest.
In the seven visuals, Madonna models key pieces from Marc Jacobs' Fall/Winter ready-to-wear collection for Louis Vuitton, whose ruffled silks, extravagant accessories and sequinned Monogram bags strike an out-and-out glamorous note, which is balanced by the sweetly ironic presence of the bunny ears that were such a hit on the catwalk.
"After the fun we had with the Spring/Summer campaign, and the amazing reaction to it, all of us – Madonna, Steven and myself – were eager to get back together for Fall/Winter," comments Marc Jacobs. "While the two campaigns look very different, there is also a unity about them, so it now feels like we have completed both parts of the story."
Antoine Arnault, Head of Communications for Louis Vuitton, comments: "This is another superb campaign, reflecting not only the close relationship between Madonna, Marc Jacobs and Steven Meisel, but also their immense creative talent and their consistent desire to challenge and innovate."
The Louis Vuitton Fall/Winter 2009-2010 advertising campaign will break in the August 2009 issues of magazines worldwide.
About Louis Vuitton
The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel since 1854. Since 1987, it has been part of LVMH/Moët Hennessy-Louis Vuitton, the world's most prestigious luxury goods group headed by Bernard Arnault. Since 1997, with the arrival of the designer Marc Jacobs, it has extended its expertise to women's and men's ready-to-wear, shoes, watches and jewellery, sunglasses, combining traditional craftsmanship with flair and innovation to create a complete lifestyle experience. Today, Louis Vuitton has a worldwide network of 431 stores.
Model : Madonna
Photographer : Steven Meisel
Hair : Guido
Stylist : Marie-Amélie Sauvé
Makeup : Pat McGrath
