Elegant without nostalgia, technical without ostentation: these pieces strike a clear balance. Inspired by mid-20th century watchmaking codes, the series embraces a neo-vintage style, subtly reimagined for today. 41mm 316L steel case, concave bezel, rounded lugs, transparent caseback, 4 o’clock crown, sapphire crystal with double anti-reflective coating. All powered by Soprod automatic movements.
Conceived as a bridge between heritage and modernity, this collection embodies BA111OD’s commitment to making Swiss Made watchmaking accessible without compromise. Designed, developed, and hand-assembled in Neuchâtel, at the Maison’s workshop located on Place des Halles, it marks a new chapter for the brand. Rooted in history, focused on essentials.
Imagined, designed, and hand-assembled in Neuchâtel
In the heart of the city, on Place des Halles, BA111OD has set up its own watchmaking workshop. It is there just a few steps from its designer Liliane Murenzi and its clients that each timepiece in this collection is hand- assembled by the Maison’s watchmakers. This direct connection between design and production ensures every detail is carefully controlled, while celebrating local watchmaking craftsmanship.
“We wanted to create a simple, elegant, well-crafted watch but above all, one that offers true value. Swiss Made should not be an inaccessible luxury. This collection is our answer: an automatic watch, designed in Neuchâtel, starting at CHF 595,” explains Thomas Baillod, founder of BA111OD.
Two expressions, one shared philosophy
• Three-hand: hours, minutes, small seconds. A clear, straightforward reading nothing superfluous.
• Moonphase: hours, minutes, small seconds, date, and moon phase display. A poetic complication within a structured dial.
All versions are powered by Swiss Soprod automatic movements and come fitted with your choice of interchangeable strap: Milanese mesh or nubuck leather.
Each model is built on a carefully crafted watchmaking architecture. The sandblasted dial, available in four tones - sand, grey, black, or white - plays with textured contrasts. Faceted, polished hands are coated in Super-LumiNova for optimal readability, day or night. Water-resistant to 5 ATM, these watches are designed to match the rhythm of everyday life with elegance and discretion.
The gateway into the BA111OD universe
With this collection, BA111OD introduces its entry point into Swiss mechanical watchmaking. Starting at CHF 595.– for the three-hand models and CHF 1,110.– for the moonphase versions, the brand continues to carve out a unique space between bold design and accessibility.
The collection is available for pre-order now at www.ba111od.com as well as through official retail partners. First deliveries will begin in early October 2025..
