But what should a photoshoot be in 2026? How do you stand out in an ever increasing daily tsunami of images? I believe you can stand out by combining old-school watch photography with videography and the latest artificial intelligence tools in order to create stories that could not have been made even with million dollar Hollywood budgets. This film doing exactly that, was made by Mierswa+Kluska.
Since timekeeping and architecture were always intrinsically linked, we decided to fuse them both in Dawn of Time, which is inspired by some of the strongest designs in watchmaking and brutalist architecture.
Welcome to a brave new world of watch imagery.
Enjoy!
Watches (in order of appearance)
Akhor AK-10 D. 39-millimeter stainless steel case. Hand-wound AK 10 movement with patented upper disc suspension system – on this version with 230 brilliant-cut diamonds. Price: 49’800 CHF
Cartier Tortue. 33.4 x 26.7 mm 18K yellow gold case. Stamped champagne-colored dial. Shiny black alligator strap. Price: 11’200 CHF.
Eberhard & Co. Scafograf 200 MCMLIX. 39-millimeter stainless steel case. Automatic movement with helium escape valve. New Milanese mesh bracelet with 2CLICK® clasp. Price: upon request
Audemars Piguet Royal Oak Offshore Selfwinding chronograph 43-millimeter "Bleu Nuit" ceramic case. Water resistant to 100 meters. Beige méga tapisserie dial with blue subdials. Price: 50’900 CHF.
IWC Schaffausen Ingenieur Automatic 40 40-millimeter grey titanium case. Automatic IWC manufacture movement with soft-iron inner case for protection against magnetic fields. Price: 15’000 CHF
TAG Heuer Monaco Chronograph x Gulf. 39 mm titanium case. Silver dial with blue and orange Stripes. White Fabric Band. Price: 9’300 CHF
Vacheron Constantin Overseas Perpetual calendar ultra-thin. 41.5-millimeter 18K rose gold case with a thickness of 8.1 millimeters. Interchangeable rose gold bracelet with triple clasp. Certified with the Poinçon de Geneve. Price: 115’000 CHF.
