This new women’s collection draws direct inspiration from the 1980s. While rooted in vintage design, it avoids excessive nostalgia, instead offering refined lines, balanced proportions, and a clear intention to feel relevant today.
The first detail that stands out is the 28 mm diameter. Once overlooked, this size is now being revisited by many brands. In a market that seems to be moving away from years of excess, this shift toward more compact proportions is meaningful.
This smaller format shapes the entire watch. Discreet and lightweight, it fits naturally on the wrist. Rather than making an immediate statement, it reveals its qualities over time.
The overall design follows the same philosophy. There are no lugs; the case flows seamlessly into the bracelet, giving the piece a more jewelry-like character than that of a traditional watch. The dial remains highly legible and uncluttered. The Joia is not designed to stand out, but to accompany its wearer, an approach that reflects Baume & Mercier’s identity.
A notable detail is the crown set with a black agate, adding a subtle touch of refinement. The use of this stone is still relatively uncommon at this price level.
On the wrist, the watch offers 50 meters of water resistance and immediate comfort. It also features a tool-free interchangeable strap system, allowing for different styles: leather for a more classic look, or textured polished steel for a stronger presence. The system is simple, quick, and practical, reinforcing the idea of a watch made for everyday wear.
The choice of a Ronda movement aligns with this positioning. By opting for quartz, Baume & Mercier keeps the price around €1,500. At a time when watch prices continue to rise, this remains a relatively rare approach.
The collection comes in several variations, playing with materials and finishes: polished steel or gold PVD cases, sunburst silver dials, Roman numerals or contrasting markers depending on the version, paired with either leather straps or integrated steel bracelets.
A more jewelry-focused version also exists, set with 40 diamonds (0.81 ct), priced at €4,400. Same base, same design, but with added brilliance.
The Joia functions as a true accessory. It can be worn both daily and in more formal settings without ever feeling out of place. This versatility comes from its overall balance: noticeable without being overpowering, discreet without fading away. It is designed for someone who prefers understated, well-crafted pieces that remain relevant over time.
The Joia collection doesn’t aim to impress through excess. Instead, it focuses on balanced proportions, clean design, thoughtful details, and controlled pricing. The kind of piece that remains quiet, yet dependable and enduring.
