Located in San Babila, the OMEGA Pavilion celebrates the brand’s long-standing legacy as the Official Timekeeper of the Olympic and Paralympic Games, a role dating back to 1932. Visitors can explore a dynamic and interactive space filled with installations that put the thrill of sports directly at their fingertips.
To declare the OMEGA Pavilion officially open, the ribbon was jointly cut by Raynald Aeschlimann, President and CEO of OMEGA; Kirsty Coventry, President of the International Olympic Committee; and Alain Zobrist, CEO of OMEGA Timing.
Raynald Aeschlimann says, “The OMEGA Pavilion is really the best way to understand our role as Official Timekeeper. We can take you inside each sport and show the technologies and processes that make every moment possible. It’s a must-see attraction in the host city and you can learn so much about the magic of the Olympic and Paralympic Winter Games.”
Kirsty Coventry says, “It’s amazing to see the OMEGA Pavilion here in Milan, which gives fans a chance to explore how OMEGA supports the athletes and how much innovation goes on behind the scenes. Timekeeping is such a vital part of the Games and this brings it to life in a really engaging way.”
For visitors who attend the Pavilion, the journey starts just outside, where OMEGA’s Olympic and Paralympic legacy comes to life with historic images and captions. It’s a brief introduction to the brand’s 94-year heritage, highlighting the groundbreaking timekeeping innovations that have evolved over time.
The discovery then continues inside, with a comprehensive display of stories, films, athlete overviews, technology exhibits and photo opportunities.
Perhaps the most exciting opportunity of all, is the chance to sit inside an Olympic bobsleigh and feel the thrill of the sport through a VR experience. This one-of-a-kind activation highlights the fast-paced nature of the sport and shows how OMEGA’s technology is used to measure every second.
Visitors can also put themselves in the frame of a spectacular Freestyle Skiing jump. When positioning themselves in front of the camera, AI software will create a dedicated picture looking as if they’ve mastered the art of extreme sport. A playful keepsake to post on social media.
For fans of Figure Skating, there’s even an exhibit that shows how OMEGA’s technology is now capturing a diverse range of data within the sport, from real-time jump heights and airtimes, through to rotations and landing speeds.
Naturally, some of OMEGA’s most important timekeeping equipment is also on display. From the electronic starting pistol through to the new Scan’O’Vision ULTIMATE photofinish camera, each item gives a special insight into modern timekeeping at its most cutting-edge.
The OMEGA Pavilion will be open to the public from 10am to 10pm every day of the Olympic and Paralympic Games. This includes the dates of February 6th – 22nd and March 6th – 15th. Entrance is free.
