TAG Heuer introduces its most refined and emotionally resonant smartwatch to date: the TAG Heuer Connected Calibre E5, the fifth generation in its pioneering Connected collection. But this is more than an evolution in luxury watchmaking—it's a new chapter in how technology can feel human. Built to move with the wearer, not just track them, the Calibre E5 blends cutting-edge engineering, timeless design, and emotional intelligence into a single, cohesive expression.
And now, for the first time, TAG Heuer brings that vision to runners through a high-performance collaboration with New Balance—introducing a new edition designed for those who move with purpose, discipline, and edge.
Digital Heart, Mechanical Soul: The Calibre E5 Vision
From its debut in 2015, TAG Heuer’s Connected line has defied expectations by refusing to treat smartwatches as tech gadgets. Instead, it has carved its own path—one rooted in Swiss watchmaking values: craftsmanship, precision, and design that evokes emotion.
With the Calibre E5, that mission sharpens. The watch now comes in two case sizes—the familiar 45 mm and a new, more compact 40 mm—expanding its reach across wrists while retaining the distinct identity of the Connected line. Every element of the case architecture has been reconsidered: faceted lugs, smoother pushers, and a cleaner, more seamless strap interface all elevate both aesthetics and ergonomics.
Materials are chosen with intentionality. The 45 mm options include stainless steel with ceramic bezels or sandblasted black DLC titanium for a more technical look. The 40 mm range features polished stainless steel, domed sapphire crystals, and a standout rose gold PVD edition that blends warmth with minimalism. All models integrate the new interchangeable strap system, supporting a wide variety of rubber, leather, nylon, and metal bands—with clasps and buckles scaled to each size.
An Interface That Understands You
Inside, the Calibre E5 is powered by the new TAG Heuer OS, built in-house to deliver a uniquely TAG Heuer digital experience. The interface is faster, clearer, and more human-centered—featuring customizable widgets, streamlined navigation, and full iOS (MFi) compatibility.
The Snapdragon 5100+ chipset enables dramatically faster pairing—up to 5x quicker than before—while extending battery life: up to three days in low-power mode for the 45 mm, and up to two days for the 40 mm. A quick 30- or 40-minute charge delivers a full day’s use.
With built-in voice assistant access, call handling, music control, and precision-tuned haptics and audio feedback, the Calibre E5 becomes not just a tool—but a partner in the flow of everyday life.
More Than Metrics: Wellness and Performance Reimagined
Designed for the whole self, the Calibre E5 integrates a holistic wellness ecosystem. The Wellness Activity app tracks steps, calories, and active time, with visual summaries that turn data into clarity. The Heart Rate app delivers real-time and historical tracking, distinguishing rest vs. active states. And coming later this winter, a full suite of sleep tracking features—including SpO₂, heart-rate variability, and breathing analysis—will further support recovery and health awareness.
For athletes, the TAG Heuer Sports App is a comprehensive training partner. Whether you’re running, hiking, cycling, swimming, or playing golf, the app delivers at-a-glance data and dynamic feedback—supported by dual-band GNSS GPS for pinpoint accuracy and extended sport-mode battery life (up to 17 hours on the 45 mm model).
The Golf Edition of the watch further enhances the sport experience, with over 40,000 mapped courses, a golf-ball-inspired bi-material strap, and automatic shot detection—crafted for players who want data without distraction.
A New Step Forward: TAG Heuer × New Balance
And now, TAG Heuer brings that same clarity and design discipline to a new audience: runners—in partnership with performance leader New Balance. Introducing the TAG Heuer Connected Calibre E5 x New Balance Edition (40 mm)
More than just a rebrand, this special edition reflects a shared ethos: that performance is personal, and design should support both the athlete and the individual. Engineered in lightweight black DLC-coated Grade-2 titanium, the 40 mm case is rugged yet minimalist—ideal for training, racing, or everyday wear.
A custom dial syncs directly with in-app training metrics, while a New Balance logo engraving on the caseback marks the partnership. The watch also includes TAG Heuer’s new Cushion Comfort System strap, made from performance rubber fused with technical textile materials pulled from New Balance’s own footwear innovation labs.
Co-Branded Style Meets Purpose-Driven Function
The colorway—English Purple—is bold yet refined, tying the watch visually to an exclusive New Balance running shoe released alongside it. Complementary custom watch faces in purple and grey tones let users shift from everyday wear to high-performance mode with ease.
But it’s what’s inside that sets this collaboration apart: exclusive New Balance training plans are pre-loaded into the watch, offering structured 5K, 10K, half-marathon, and marathon prep programs. Whether you're building a base or chasing a personal best, the Calibre E5 becomes a coach on your wrist—tracking pace, guiding intervals, and analyzing your progress without ever needing your phone.
Emotion in Motion: A Partnership That Moves With You
The TAG Heuer Connected Calibre E5 is not just a watch—it’s a statement of purpose. Whether you're drawn to the elevated materials and horological soul of the 45 mm models, or the focused, runner-driven design of the New Balance Edition, the message is the same: Technology should not only work for you—it should move with you. Inspire you. Reflect you.
Because real performance isn’t about perfection—it’s about consistency, discipline, and connection. And now, with the Calibre E5, you can wear that commitment on your wrist.
