Press release
Florence Welch, the acclaimed lead singer of Florence and the Machine, chose a Piaget timepiece and jewelry to complete her look in the new music video “Shake It Out,” the first-to-be-released single from the band's highly anticipated new album, Ceremonials. Her distinctive style and the alluring, dream-like masquerade imagery of the video made it a natural fit for Piaget.
In the video, Florence wears the Piaget Possession watch, timeless and chic with a white gold case, accented by a single diamond, slim Roman numerals on the dial and a strap in black satin. On her left hand, Piaget's dazzling Limelight white gold, diamond and black onyx ring beautifully accents her avant-garde look. During the video, Florence also wears two rings from Piaget's iconic Possession Entrelacée collection—one in simple yellow gold and one lightly paved with diamonds. The pieces featured in “Shake It Out” are available at Piaget boutiques and select retailers worldwide.
Piaget has stood as an icon of excellence and creativity since it's founding in 1874, elevating the manufacture of fine jewelery and timepieces to an absolute art. The firm sets more diamonds than any other in Switzerland and is one of the only remaining watchmakers that designs and crafts its own cases, bracelets, and movements.
Music video available on :
http://www.youtube.com/watch?v=WbN0nX61rIs&ob=av2e
