One of the biggest stars of the new Hollywood generation (with only Timothée Chalamet offering real competition), Austin Butler is the latest addition to Breitling’s roster of ambassadors. It’s a bold and stylish partnership between the Swiss watchmaker and the actor, formed to promote the brand’s standout spring release unveiled in Geneva: the Top Time B31.
Instant Connection
There was an immediate spark between the actor and the watch. Speaking at the launch, Butler shared: "To me, Breitling means adventure and pushing past limits. The Top Time reflects the way I’ve always wanted to live my life: freely and ready to take on anything." He also got along exceptionally well with the Breitling team, especially with company CEO Georges Kern, who added: "I spent time with Austin during the filming of our campaign, and I was blown away by his commitment and eye for detail. He wants everything to be perfect—just like we do at Breitling."
It’s a great story for the Top Time B31, which looks set for success. Beyond its flawless mechanics, the watch’s 38mm stainless steel case—offered on either a matching steel bracelet or a leather strap—is perfectly proportioned. It also comes in three dial variations, each with its own charm: blue with a white inner ring, green with a black inner ring, and white with a light blue inner ring. And let’s not forget: it has a top-tier ambassador.
An Ode to Freedom
Oscar-nominated Austin Butler is one of the most talented actors of his generation. He captivated audiences worldwide with his performances in Elvis, Dune (alongside his on-screen rival Timothée Chalamet), and The Bikeriders. His career has always embodied freedom—through his choice of roles, his deeply engaged performances, and his collaborations with some of Hollywood’s biggest names. His distinctive style and unwavering dedication resonate with a generation longing for authenticity and independence.
That generation is exactly who Breitling is speaking to with the Top Time B31—a connection made crystal clear through this campaign. In it, Austin Butler is transformed into a modern-day James Dean, and that’s no accident: it was Dean who first inspired him to become an actor... Full circle.
