Eileen Gu Wears IWC At Laax Open In Switzerland

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Eileen Gu © IWC Schaffhausen
IWC Brand Ambassador and Laax Open 2024 silver winner Eileen Gu wears an IWC Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” at the Laax Open 2024 in Switzerland, Europe’s most important snowboard and freeski freestyle event

The Laax Open 2024 marked Eileen’s first slopestyle competition since the 2022 Winter Olympics in Beijing. While Eileen has not competed in a slopestyle competition since Beijing, she has won four out of four halfpipe competitions in the last 18 months - most of them in dominant fashion.

Eileen Gu © IWC Schaffhausen
Eileen Gu © IWC Schaffhausen

On the slopes, Eileen wore the Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” (Ref. IW389105) powered by the IWC-manufactured 69380 calibre. The 44.5-millimetre case is made from hard and scratch-resistant white ceramic and fitted with a white rubber strap. The sleek design is completed with a pitch-black dial, black hands with white Super-LumiNova®, and a stainless-steel crown, pushers, and case back ring.

Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” © IWC Schaffhausen
Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” © IWC Schaffhausen

The IWC Lake Tahoe Edition holds a special place in Eileen’s heart: The Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” was the watch Eileen Gu wore for her first IWC photoshoot after she was made a brand ambassador for the Schaffhausen-based watch manufacturer in 2021. The design is inspired by the wintry landscape around the freshwater Lake Tahoe, where Eileen first skied as a little girl. In November 2023, Eileen Gu and IWC Schaffhausen teamed up to donate Eileen’s Lake Tahoe Edition at the Laureus Chairty Night auction in Zurich, Switzerland. 

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