What are the three big colour trends for 2024?
Colour is important at Breitling and we'll be rolling out several colours this year. Recently we brought out new shades in the Chronomat Automatic 36 Victoria Beckham collection, with the reintroduction of yellow gold with peppermint, midnight blue and sand.
Your one certainty for 2024?
That it will be an exciting twelve months! We're all eager to discover the products and activities for the company's 140th anniversary. This is an important theme that we'll be developing throughout the year. We'll journey back to the origins of the brand, including some of the lesser-known elements of the Breitling story.
What about diameters? Going up or going down?
We're seeing a move towards smaller, universal sizes.
Can we expect more technical innovations?
Good question! We have something very exciting planned for our 140th anniversary…
Will you be expanding your women's range?
We've continually extended our women's range over the past few years. Currently women's watches represent 16% of our offering and we hope to increase this to 30%. As mentioned earlier, we recently released a new collection for women, the Chronomat Automatic 36 Victoria Beckham and will launch a smaller diameter in an existing collection this year.
Steel, gold, ceramic, carbon… What's "hot" in materials in 2024?
One of the "hottest" materials is definitely the yellow gold in the Chronomat Automatic 36 Victoria Beckham collection, a precious metal that Breitling has specially revived for this range.
Is sport-luxe still a trend?
Sport-luxe is part of our DNA. We've gradually evolved the brand from a more military, professional tool watch style to a more sport-luxe design. We are clearly positioned as the leader in what we call "neo-luxury" in the watch industry and stand out for our unique "modern retro" style. It's what differentiates us.
2023, year of the chrono? And 2024?
The year of our 140th anniversary!
How important is sustainability?
Sustainability is and remains important for Breitling and we aim to do as much as we can within our sphere of influence. We'll be communicating on sustainability topics several times during the year.
A standout piece at Watches and Wonders?
We just launched the Aerospace B70 Orbiter 3, in honour of the 25th anniversary of the Orbiter 3 flight. We're also putting the spotlight on new Navitimer Automatic 41 and Navitimer Automatic GMT 41 models.
