Press release
OpinionWay is launching “Luxury Watches Observer”, a new Observer which aims to decode the main trends concerning the passion for watches amongst men from around the world in order to understand the growing interest in high quality watches. This Observer was conceived in close collaboration with Montres Magazine, which has been witness during the past twenty years to the man's growing passion for luxury watches, and will be made available by leading media in the main markets.
The first study on the passion for watches amongst men
This Observer will investigate three complementary groups including enthusiasts, collectors and experts from around the world in order to provide three different perspectives. It will be able to draw on the methodological expertise of OpinionWay in order to extract both qualitative and quantitative data.
“Luxury Watches Observer” will thus attempt to determine the profile of these enthusiasts, the factors that trigger their passion, their buying tendencies and motivations, the criteria that underlie their choice and any prohibitive factors. Faced with an object that stands for investment, social status and expression of desire, this unique Observer will analyse the emotions that watch lovers associate with their watches, the sums that they are willing to invest in order to satisfy their needs and the sources of information that they prefer in order to feed the desire. Finally, their perception of trends in the world of watches and their expectations for the years to come will also be discussed.
Sharing the passion
In order to be as large as possible, this study requires enthusiasts from around the world. Nothing is more satisfying than to share one's passion with others. If you are reading these words, you most probably share our passion… so come share your love of watches, describe what fascinates you, and what interests you in both the watches of the past and of the present … and we'll give you the opportunity to share in the vision of collectors from the entire world.
And if you wish to go one step further in sharing your passion, you can send us a photo of your preferred watch or of your collection at the end of the study, and tell us in a few words what it represents for you. Montres Magazine will assemble a selection of the most exquisite watches and collections to be published in the next edition.
To participate: click here
About OpinionWay :
OpinionWay is born in march 2000 with a simple aim: offer more innovative methods to market research. We work on various domain, of course opinion surveys but also marketing, to understand different markets, brand positioning, products and services development and we have developed a large experience of luxury markets in France and around the world.
http://www.opinion-way.com
