He achieved mythic box-office status as Jack Dawson in Titanic, history's highest-grossing film ever. On the strength of this one film alone, DiCaprio could have cruised from one mainstream blockbuster to the next.
He didn't.
Which is what makes DiCaprio the consummate Tag Heuer ambassador. Like TAG Heuer, DiCaprio is driven. Like TAG Heuer, DiCaprio takes risks. Like the brand, DiCaprio has the ingenuity to take a winning formula and change it for the better.
A deeply engaged activist, DiCaprio has a long history of environmental philanthropy. He speaks regularly on ecological issues and is a prominent board member of the Natural Resources Defense Council (NRDC).
He co-wrote, co-produced and narrated The 11th Hour, a well-received 2007 documentary on the world's eco-system. DiCaprio's commitment to sustainability and children in need will be the cornerstones of his partnership with TAG Heuer over the next three years.
“ TAG Heuer and I will be making donations to NRDC and Green Cross International, two of the most influential and effective environmental organizations around” says DiCaprio. “Each and every day, these organizations are doing important work to ensure our planet's resources for future generations. Hopefully, our donations will help expand their reach and raise their profile.”
