Press release
For the first time ever, the Russian capital welcomed a 100% electric GT car, as TAG Heuer's Odyssey of Pioneers stopped on the historical Red Square and exposed its Tag Heuer Tesla Roadster in the AVTOVILLE retro-cars museum.
On April 29th, the city of Moscow celebrated TAG Heuer's 150th anniversary at the AVTOVILLE retro-cars museum. An evening gala gathering two hundred guests was organized to welcome the Russian stop of the Odyssey of Pioneers. The visitors, from the public, the show-biz and the press, were keen on discovering this recently opened museum, its special cars, and of course the TAG Heuer Tesla Roadster and exhibition. The new Pendulum was presented by TAG Heuer's CEO Jean-Christophe Babin on stage that evening, in front of a mixed crowd of customers, trendsetters and businessmen, journalists and celebrities; among others, TV presenter Anton Komolov, TV presenter and VJ Avrora, singers Tanya and Vika Dayneko, as well as actors Egor Beroev, Julia Snegir and Liza Arzamasova.
The next morning, the TAG Heuer Tesla Roadster made a stop on the historical Red Square, making history itself by being the first 100% electric GT car ever to have hit the pavements of this restricted area.
