Top 5 Geneva Watch Days Collaborations

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Navitimer B09 Chronograph 41 Miles Davis © Breitling
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Independent watchmakers, contemporary artists, cult characters and jazz legends: the past few weeks have brought a succession of unexpected encounters.

1. Bvlgari × Vianney Halter, the Octo enters a new universe

Probably one of the finest pieces seen at the show. With the Octo, one almost naturally expects the extreme slimness that has made the collection’s reputation. But here, Vianney Halter’s touch called for something else: more relief, several displays, a real mechanical presence. The result is therefore less slim than what Bvlgari has accustomed us to with the Octo, but it works wonderfully. The silhouette of the collection is immediately recognisable, while also revealing Halter’s retrofuturistic universe, multiple dials and characteristic blue hands. A true meeting between two identities, without either one overshadowing the other.

Octo Finissimo Dual Time x Vianney Halter © Anders Modig Davin

2. Hublot × Jeff Koons

Announced at the beginning of the week, the collaboration between Hublot and Jeff Koons immediately sparked reactions. It is difficult to imagine a more logical marriage: on one side, a Maison that has always championed “The Art of Fusion”, and on the other, an artist who for more than forty years has transformed familiar objects into icons of contemporary art. Balloon DogRabbit, mirrored surfaces, plays on proportions: Koons works precisely with materials, volumes and perception, three areas that Hublot loves to explore. Whether you like it or not, the encounter makes sense and is impossible to ignore.

Classic Fusion Balloon Dog by Jeff Koons blue © Anders Modig Davin

3. Breitling and Miles Davis

Miles Davis actually wore a Navitimer ref. 806 Mk5 in the 1960s, at a time when the tool watch was also becoming a style object. To mark the centenary of his birth, Breitling pays tribute to him with a Navitimer B09 Chronograph 41 limited to 500 pieces. Reverse panda dial, cream Super-LumiNova, Twin Jet logo: everything refers back to his watch from the period. A pairing that seems almost obvious, given how much the Navitimer was already part of his look.

Navitimer B09 Chronograph 41 Miles Davis © Breitling

4. Oris × The Muppets, Gonzo takes control!

Gonzo may not be the most elegant of the Muppets, but it took a character like him to awaken the ProPilot X Calibre 115. After Kermit and Miss Piggy, Oris dresses the watch in a blue, red and yellow gradient. The whole thing is completed by a chilli-shaped power reserve hand, a nod to one of Gonzo’s shirts. But the best detail is elsewhere: once the watch is fully wound, Gonzo’s face appears directly on the mainspring barrel thanks to laser engraving. It then disperses as the energy is released. A small playful detail, but very well integrated into the mechanics.

Oris Big Crown ProPilot X Calibre 115 © Oris

5. Louis Erard × Bernardo d’Orey

Louis Erard is now accustomed to this kind of encounter. Last year, the highly successful Fil d’Or with Sylvie Villa and Mark Miehlbradt already diverted a technique from microelectronics to work with 24-carat gold wires. In 2026, the material changes with Bernardo d’Orey and straw marquetry. The Portuguese artist selects rye stalks, opens them, flattens them and then assembles them by hand. Here, 28 sections make up the blue “Broken Ice” dial, with the orientations of the fibres constantly changing the way the light plays across the surface. Around twelve hours of work are required for each dial, and no two can be strictly identical.

Louis Erard x Bernardo d'Orey Marqueterie de Paille © Louis Erard

What is Geneva Watch Days?

Geneva Watch Days is an annual industry event held in Geneva outside the main January and April fairs, where brands unveil new models to retailers, press and collectors. The 2026 edition featured several unexpected brand collaborations.

Which watch collaborations stood out at Geneva Watch Days 2026?

Five collaborations stood out at Geneva Watch Days 2026: Bvlgari x Vianney Halter's Octo, Hublot x Jeff Koons, Breitling's tribute to Miles Davis, Oris x The Muppets' Gonzo, and Louis Erard x Bernardo d'Orey's straw marquetry dial.

Why do watch brands collaborate with artists?

Watch brands collaborate with artists to reinterpret their identity through an outside perspective, as Hublot did with Jeff Koons around its "Art of Fusion" concept, or Bvlgari with independent watchmaker Vianney Halter on the Octo.

What is the Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis?

The Breitling Navitimer B09 Chronograph 41 pays tribute to Miles Davis, who actually wore a Navitimer ref. 806 Mk5 in the 1960s. Limited to 500 pieces for his centenary, it features a reverse panda dial and cream Super-LumiNova.

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